What should it be? The recommendation I make is buy big ads and pay for colour. When buying a newspaper ad, deciding between greyscale and colour may be a difficult decision to make if the newspaper is adding a hefty colour charge to your ad cost. … [Read more...] about Black and white, greyscale or colour?
Rocks rock! I have always loved rocks. As a youngster I had rock collections in old cigar boxes, all sectioned off and labelled with the type of rock specimen it was. When I got to high school I took some geology to learn more and my love of rocks … [Read more...] about There’s something about rocks…
It's been a while since I posted a blog. There are lots of excuses - I was busy, there were other things to do, summer came and went, but I simply wasn't inspired. Now I'm newly inspired again - mainly due to a creative conference I attended … [Read more...] about Inspiration
In my experience, marketing can be a real conundrum. How does one market a business, a non-profit group, a product or set of services effectively? Where do you start? How do you create a marketing campaign? How do you reach your target … [Read more...] about Getting the Word Out; The Fine Art of Marketing