What should it be? The recommendation I make is buy big ads and pay for colour. When buying a newspaper ad, deciding between greyscale and colour may be a difficult decision to make if the newspaper is adding a hefty colour charge to your ad cost. … [Read more...] about Black and white, greyscale or colour?
Rocks rock! I have always loved rocks. As a youngster I had rock collections in old cigar boxes, all sectioned off and labelled with the type of rock specimen it was. When I got to high school I took some geology to learn more and my love of rocks … [Read more...] about There’s something about rocks…
It's been a while since I posted a blog. There are lots of excuses - I was busy, there were other things to do, summer came and went, but I simply wasn't inspired. Now I'm newly inspired again - mainly due to a creative conference I attended … [Read more...] about Inspiration
To see is to be inspired. True inspiration comes from seeing things like this that are so visually appealing that they feel like magic. The example shown above is contemporary art supported by amazing engineering. … [Read more...] about Sky magic
It's tentative and it's temporary. This is an example of a summer day in Canmore. Summer is so tentative in the mountains, so temporary as to be something to be treasured when you happen upon a scene like this. So now you know where I'm coming from … [Read more...] about A Summer Day
I seem to have the colour purple present in my mind lately. It's an under-used, less-understood colour than the reds and blues used prominently throughout graphic design in logos and advertising of all kinds. And yet, the colour purple is … [Read more...] about “The Colour Purple”
In my experience, marketing can be a real conundrum. How does one market a business, a non-profit group, a product or set of services effectively? Where do you start? How do you create a marketing campaign? How do you reach your target … [Read more...] about Getting the Word Out; The Fine Art of Marketing
Everyone needs to know the bottom line...and a frequent question is "How much will it cost?". There isn't an easy answer in most cases... The only way designers can charge for their services is to charge by time spent. Each project has … [Read more...] about The cost of graphic design services